I believe design opens paths, guides decisions, and builds simpler, more human futures.

Edson Sampaio, +8 years in product design field, specialized in B2B SaaS, from Goiânia, Brazil. I help companies validate and scale products by balancing delivery speed with user experience.

Selected Work

Involves • Product Design, UX Strategy • B2B SaaS

Intelligent routing that reduced operational costs by up to 20%

2022

View case ↗

TownSQ - Product Design • Saas B2B, Web & Mobile

Redesign of TownSQ Business app for iOS and Android

2025

App Store ↗

FreteBras • Product Designer • B2B/B2C, Fintech

MVP and validation: Parceirão (benefits) and FreteBank

2020

Soon

About Me

Product Designer with 8 years of experience working across the full product lifecycle, from early ideas to final delivery. I have worked on SaaS, B2B, fintech, and AI related products, collaborating closely with product managers, engineers, and business teams. I enjoy working on complex problems, quickly understanding new domains, and turning requirements into clear and usable experiences that balance user needs and business goals.

Outside of work, I spend part of my weekends producing music, which allows me to explore creativity from a different perspective. I am also a dog person 🐕‍🦺🐕.